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Image for post: Reducing Server Resource Usage

Reducing Server Resource Usage

What to do when you get a notification that you are approaching, or exceeding, your resource usage limits.

Image for post: Reducing Image Size for your Website with Squoosh

Reducing Image Size for your Website with Squoosh

A short tutorial on how to use the Squoosh web application to reduce image file sizes, improving your website's speed and efficiency.

Image for post: How to find your Business PayPal Identity Token

How to find your Business PayPal Identity Token

The following steps outline how to generate the identity token required to link your business PayPal to your website.

Image for post: WordPress might not be the best choice for your business' website

WordPress might not be the best choice for your business' website

A lot of people will tell you WordPress is the best choice to build your business website. But in this post, we’ll give you 5 reasons why it might not be (and why you should consider Inology’s The Internet Platform instead).

Image for post: Setting up Emails on your PC with Outlook

Setting up Emails on your PC with Outlook

Clear and easy to follow instructions on how to setup your emails on your PC with Outlook.

Image for post: Setting up Emails on your Android

Setting up Emails on your Android

Clear and easy to follow instructions on how to setup your emails on Android the device's standard mail program.

Image for post: Setting up Emails on your iPhone

Setting up Emails on your iPhone

Clear and easy to follow instructions on how to setup your emails iPhone using the device's standard mail program.

Image for post: How to Setup Your Emails on Multiple Devices

How to Setup Your Emails on Multiple Devices

Clear and easy to follow instructions on how to setup your emails on PC, Mac, Android and iPhone using outlook and the standard device's mail program.

Image for post: Email Etiquette Basics to Look More Professional

Email Etiquette Basics to Look More Professional

As a job seeker or employee, email is used as a professional means of communication, but email etiquette isn’t exactly taught in school. It’s important…

Image for post: Website Advantages for Your Law Firm

Website Advantages for Your Law Firm

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Image for post: Generating More Business with Widgets

Generating More Business with Widgets

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Image for post: Building Trust and Credibility with Testimonials

Building Trust and Credibility with Testimonials

Why do you choose to buy products or services from certain businesses? It’s because you’ve built trust with them from different sources. We don’t just randomly pick a business by “Eenie Meenie Miney Mo” (OK maybe sometimes), but majority of the time we build a relationship with them through the information we receive from friends, family, social media, ads, or their website. Testimonials and other people’s experiences are the main force behind us trusting a business.

Image for post: How to Find Relevant Popular Topics for Your Blog

How to Find Relevant Popular Topics for Your Blog

Have you recently started a blog and are struggling to think of topics for it? Have you had a blog for a while that was going well but now you’re stuck with writer’s block or run out of inspiration? I know how you feel; the same thing has happened to me. Which is why I have done the research and written a simple and easy guide on where you can find great topics for your blog.

Image for post: Six Tools to Manage Your Social Media Content

Six Tools to Manage Your Social Media Content

Social media is an extremely useful platform for driving traffic to your business website and increasing the visibility of your brand amongst a your target market, but the exponential growth of this platform has made managing your activities on it quite complicated.

Image for post: Three Quick Ways to Optimize Your Online Marketing Budget

Three Quick Ways to Optimize Your Online Marketing Budget

As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

Image for post: Harnessing the Power of Online Marketing

Harnessing the Power of Online Marketing

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Image for post: Why a Responsive Website is a Must

Why a Responsive Website is a Must

Over the past couple of years, the use of desktop PCs and even laptops has dropped drastically. More and more people now use tablets and smartphones. According to MagnaGlobal’s report “Unlocking the Power of Mobile”, 76 percent of Australians access the Internet on mobile devices – smartphones and tablets. In the same report, 57 percent of respondents stated that they expect websites to be tailor-made for mobile devices.

Image for post: 6 Tips For Writing A Traffic Generating Blog

6 Tips For Writing A Traffic Generating Blog

Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.

But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

Image for post: Do It Yourself Search Engine Optimisation

Do It Yourself Search Engine Optimisation

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Image for post: Benefits of Social Media on Your Website

Benefits of Social Media on Your Website

Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.

Image for post: Creating a form to email submissions

Creating a form to email submissions

Steps to create a form that when a visitor fills in and submits the results, the results are emailed to one or more recipients.

Image for post: Add a YouTube Video to your Web Pages

Add a YouTube Video to your Web Pages

Adding a YouTube video to your web page can be beneficial by saving you the cost of hosting that video and by drawing additional traffic to your website that self-hosted video could not do.

Image for post: Add a Facebook Like Button to your Web Pages

Add a Facebook Like Button to your Web Pages

The Like button lets a visitor to your site share your content with their friends on Facebook. When the visitor clicks the Like button on your site, a story appears in the visitor's friends' News Feed with a link back to your website.

Image for post: New to Blue Rock II - January 2011

New to Blue Rock II - January 2011

We have worked extremely hard on Blue Rock II's Content Management System over the past months to make the generated content extremely friendly to the search engines.

By taking advantage of these new features, the blogging system mentioned in the last blog post along with the Site Map Generator and Search Engine Submission mention below, it should improve your website's search engine ranking, which basically means you will be found easier.

Image for post: New to Blue Rock II - November 2010

New to Blue Rock II - November 2010

It is a hugely improved platform that is more search engine friendly, allows posting articles to a blog, and has automatic updates which always keeps you up to date with the latest software.

Image for post: Guide to Website Content

Guide to Website Content

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

Image for post: Guide to Copywriting

Guide to Copywriting

Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.

Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.

Image for post: Guide to Email Accounts

Guide to Email Accounts

At home or the office - There are a few different email receiver programs you can have set up on your computer to receive emails. The most common one is MS Outlook, and Outlook Express, where you can customise it to receive any personal emails as well as business email accounts. Most new computers and MS office programs come with the software for free.

Image for post: Guide to Website Hosting

Guide to Website Hosting

Like with any product you buy, web hosting is no different. Choosing a good, reliable host with great features and support, is essential to your online business. Unfortunately, you can’t always tell a good thing just from the packaging. Choosing your web host is like choosing a business partner, the right relationship will grow your business, and the wrong one will crash it.

Image for post: Guide to Domain Registration

Guide to Domain Registration

Choosing a good domain name is essential to any online business, but it is not as easy as it seems. There are many schools of thought as to what is the best method to name your domain, and one of the more popular ideas is Branding. This is where the domain name you give to your business (which may not or may not reflect the products you sell), develops a reputation overtime to which people come to know your business by.